Logo of euro changeover campaign has been introduced

Ministry of Finance, 18.12.2008

Logo of euro changeover campaign has been introduced

The logo and slogan for the euro introduction campaign were chosen on the tender basis in 2007. The idea of Māris Jansons won the competition. The central element of the logotype of the author was an image of the sun that seems like drawn by the child, with a euro symbol in the middle, and a slogan - eiro.lv.

To support his intention the artist has underlined that „the main emphasis was put on the reliability and clearness of the logotype. It has been achieved by simple and visually easy to perceive forms and lines. The central element of the logotype is the euro coin that seems like drawn by the hand of child in the middle of the sun, thus showing that the new currency will not cause difficulties and it will be as simply to use as the lat, which is one of the main factors to ensure citizens' confidence."

The euro changeover campaign logo and slogan competition was announced already in the end of last year. 27 applications were submitted, 3 of them did not comply with tender regulations. Ideas were assessed by special commission comprising representatives of institutions involved in the euro changeover project and Art Academy of Latvia. Applications were assessed according to criteria set in the tender regulations - compliance with tender regulations and work tasks, originality of the idea, as well as professional performance.

The Ministry of Finance performs the euro introduction project leading institution's functions, and it plant to develop and carry out information and publicity campaign, where one of the basic elements will be a single design (logo) and slogan for euro introduction. The logo and slogan will be used for the implementation of the communication strategy by all of the involved parties to create a single image of the euro introduction in Latvia and to facilitate it's identification by the society.

It was planned to develop single logo and slogan to popularize the euro as a mean of payment and to facilitate public awareness about the process of euro introduction. The logo and slogan will be used throughout the euro changeover campaign - in brochures and other publications, advertisements, as well as in the internet.